The introduction of direct registrations is one of the hottest topics when it comes to this year’s auDA elections.
Some people say it’s a done deal and we need to focus on implementation, whilst other argue that we should still be fighting hard against it.
Here’s what I had to say about them on Domainer.com.au back in September:
In my opinion this is the biggest change to occur during my time in the domain name world, which kicked off back in the late nineties.
There have been other big changes, such as the ability to sell domain names and the monetisation policy, both of which were great positive changes.
The difference between these and direct registrations is that they didn’t affect the average small business owner.
If you owned one or two domains for your SME, with no interest in acquiring additional domains, the changes to monetisation or selling of domains had no real impact on you.
But with direct registrations, every single domain name owner is going to be affected.
My view has not changed since then.
Here’s what I recently wrote on DNtrade:
I’ve had a consistent stance on this since the beginning. I like the idea of a shorter domain, however I don’t believe they are necessary and I am against their introduction on the basis that they will burden SMEs with additional costs and unnecessary work for no real benefit.
Furthermore, I believe the addition of another option will simply cause confusion amongst business owners and the general public.
com.au is strong. The reasons given by the ‘for’ side do not justify weakening it.
I simply do not believe the benefits outweigh the negatives when it comes to direct registrations.
Some on the supply side state that this is about innovation.
I’m all for innovation, but this is not innovation. It is simply removing a few letters in order to sell more domain names.
So what is my stance? If the opportunity arises, I will vote against the introduction of direct registrations.
If they are to be introduced (which is the current situation) then I will do everything in my power to ensure existing domain owners are not adversely impacted upon.