Your email address should not end with Hotmail or Bigpond!

I am amazed how many financial advisers still have email addresses like johnsmith1979@hotmail.com for their business.

I realise it does not impact on an adviser’s ability to provide good advice, but it just looks so unprofessional!

Come on, we are trying to portray ourselves as serious professionals, not backyard operators.  Having an email address that ends with hotmail or bigpond or whatever just screams amateurism, as any idiot can anonymously register with these email services.

Having a more professional email address such as john@smithfinancial.com.au not only makes you and your business look more professional, but it also reinforces your brand every time you send an email.  It also adds trust to your messages, as people can see that it has come from a real business rather than a scammer in Nigeria.

Even if you’re not interested in setting up a website (although you definitely should be!) I still recommend registering your domain name so you can have a professionally branded email address for yourself and your staff.

And here’s another very good reason:  What if Hotmail or Yahoo or whoever suddenly go broke or decide to change their name?  I know it’s very unlikely, but if that happens you will have to change all of your business cards and stationary, not to mention updating all your various contacts and logins that use your email address.

When you have an email address which uses your own domain name (i.e. smithfinancial.com.au) you are in control at all times.  If your email provider goes bust it doesn’t matter, as you own your name and can move it wherever you want.

The best part?  Setting up professional email is very easy and seriously cheap.