Insurance domain name sales

Whilst many insurance companies and brokerages market themselves online under their own brand name, many choose to build websites under generic names also.

There are numerous reasons for this, but generally these companies are looking to build satellite websites that target particular niches, with the idea that they will funnel prospects or leads back to their main website.

What do I mean by a generic name?  Generally they are based around a product or a service, as opposed to  a brand name.

Examples could include ‘carinsurance.com.au’ or ‘insurancebroker.com.au’ etc.

There’s no question that this strategy that has worked well for some people, but if you think that getting your hands on such a domain name will be easy, think again!

We’ve used sales data from Netfleet, one of Australia’s largest domain name markets, to show just how much you’d need to spend to get yourself a premium generic insurance domain name.

Here are the top 15 insurance domain names sales from 2009 onwards:

  1. $30,001 – carinsurance.net.au (2012)
  2. $16,223 – petinsurance.com.au (2011)
  3. $12,001 – lifeinsurancecomparison.com.au (2011)
  4. $10,052 – homeinsurance.net.au (2012)
  5. $5,568 – doginsurance.com.au (2012)
  6. $5,152 – funeralinsurance.net.au (2011)
  7. $4,801 – cheap-travel-insurance.com.au (2011)
  8. $4,500 – lifeinsurancequotes.com.au (2009)
  9. $3,568 – catinsurance.com.au (2012)
  10. $3,001 – lifeinsurancecomparisons.com.au (2011)
  11. $3,000 – homeinsurancecomparison.com.au (2010)
  12. $2,778 – boatinsurance.net.au (2012)
  13. $2,501 – incomeinsuranceaustralia.com.au (2012)
  14. $2,501 – marineinsurance.com.au (2012)
  15. $2,042 – lifeinsurancequotesaustralia.com.au (2012)

Do these domain names represent a waste of money, or a fantastic opportunity?  It really depends on what you do with them.

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