Ever since I discovered the value of ‘exact match’ domain names I have been trying to snap them up for my business.
What is an exact match domain name? Basically it’s a domain name that matches your product or service perfectly. For example if you were selling life insurance, the perfect domain name would be lifeinsurance.com.au
The problem is that a lot of other people have caught the exact match bug too, and prices are starting to get fairly high. Today though, they reached new heights…
The domain name www.investmentproperty.com.au sold for a whopping $125,000 on Netfleet.
This may seem like a ridiculous amount for something as basic as a domain name, but stop and think for a moment about the number of people who would search for the term “investment property”…
Need some help? Well I can tell you that according to Google, there are 49,500 people who type the phrase “investment property” into Google Australia every month. That’s over 1,500 people every single day!
Now think about the dollar figures involved in property investment, and all of a sudden $125k actually seems quite cheap.
I would encourage all financial advisers and planners to snap up any exact match name they can get their hands on, as this is really the way of the future. Something like lifeinsurance.com.au is probably going to be way out of the ballpark for most firms, but keep your eye out as you never know what might pop up for a reasonable price.