Getting more media coverage

Thanks to my business I’ve managed to become a bit of an authority on number plates.

This has resulted in a few media appearances and quotes, which is great for the site’s SEO and also nice personally to have my passion recognised.

The latest contact came from a Fairfax journalist who wanted to chat about the upcoming auction of the single-digit NSW ‘4’ number plate.

NSW 4 number plate

I actually enjoy talking with journalists about plates, but I have to be so careful not to say too much, which is difficult when it’s a subject you’re passionate about!

I’m lucky in that a lot of owners of very significant and valuable plates (including single-digits) have been generous enough to share their time and information with me.

Often this includes information about how much they paid for certain plates, which is very sensitive to them, but they’ll share with me because they know I’m a locked vault when it comes to this stuff.

So anyway, it was a good chat, and the article was published here:

NSW licence plate with the number ‘4’ on the market for between $1.2 million and $1.4 million

This follows my first TV appearance earlier this year, when I was interviewed for the ABC, and appeared on their national news and business news programs.

Going back a few years I also had my first radio interview, which was regarding the sale of another single-digit number plate; Qld ‘7’.

That interview resulted from an article that appeared in the Brisbane Times, and was syndicated across other Fairfax properties including the Sydney Morning Herald and The Age.

That article included a link to my site, which was very appreciated from an SEO perspective!

Hopefully there is plenty more to come.  Doing interviews is way out of my comfort zone, but that’s generally a good thing long term.

PS.  That NSW ‘4’ number plate is expected to sell for around $1.5 million.  My flights are booked to head down to Sydney for the auction! 🙂

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