Following on from last year’s post about finance related domain names, I thought I’d post a couple more large sales that have occurred so far in 2012.
It seems that anything in lending market is pretty hot right now, and that is certainly confirmed in the figures below. Insurance is still as strong as ever, however there haven’t been as many high quality names coming onto the market recently.
Here are a selection of the best sales from 2012 so far:
- $100,000+ – HomeLoan.com.au
- $33,001 – HomeLoanCalculator.com.au
- $22,002 – CreditCards.net.au
- $11,988 – Calculator.com.au
- $10,800 – OnlineApproval.com.au
- $7,452 – Calculators.com.au
- $2,530 – InsurancePlans.com.au
- $2,145 – Trauma.com.au
The buyer of homeloan.com.au (private equity firm, Aura Capital) would not confirm the exact price, stating only that it was in excess of $100k. The same buyer of this domain was also behind the purchase of HomeLoanCalculator.com.au.
You may think that spending over $130,000 on these two domain names would obviously mean that the buyer is in the home loan industry, but that is not the case.
In an interview with SmartCompany, Aura Capital director Calvin Ng said that both purchases were purely opportunistic, and they hadn’t even determined a strategy for the domains yet.
Given that information, it would certainly seem that they see the potential for strong growth in the value of finance related domain names.
There is another life insurance related sale worth mentioning, however the purchase price cannot be confirmed. This sale was of a functioning website rather than a domain-only transaction.
The domain name and website LifeInsuranceQuotes.com.au was listed on auction website Flippa, and although the auction ended unsold, we can see that the highest bid was $40,000.
I have it on good authority that a sale was negotiated in the end, and one would have to assume that it was for more than the high bid of $40,000.
Is It Too Late To Get In?
There’s no doubt that prices are really getting up there, but there are still plenty of bargains to be had.
In five or ten year’s time, I actually think they we’ll look back at some of the big sales listed above and think they they too were bargains.