The domain in question is carloan.com.au, and whilst it may not be insurance related, it’s still worth looking at.
The buyer was CarSales.com Limited, the owner of Australia’s leading online car sales portal of the same name.
Whilst the parties would not reveal the exact price, Wester advised that it was in excess of $200,000. This would make it the largest domain name sale in Australia for 2013.
Seeing CarSales as the buyer was certainly not a surprise to many people in the online marketing industry, as they have been prolific buyers of automotive related domain names over the last few years.
This sale certainly shows the value in generic finance domain names, and it will be interesting to see if CarSales simply parks the domain (excuse the pun) or builds it into a new car loan service.